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“The Japan Observatory” at Milano Unica 2020 Spring/Summer
“The Japan Observatory” at Milano Unica

[日本語] [English] [Italiano]

“The Japan Observatory” at Milano Unica 2020SS

Photo: The JOB at MU2019SS

The Japan Observatory - a convergence of specially selected Japanese companies in business booths; totaling 31 companies and groups, alongside PR and Trend booths to showcase trends and an index presenting highlighted fabrics from exhibitors. We proudly introduce premium-quality fabrics; the product of unprecedented innovation and the spirit of craftsmanship. ‘ECO’ marks will be included on fabrics at the JAPAN TREND & INDEX booth to further promote Japan fabrics to visitors. This event will see us celebrate the 10th participation of the JOB this time and we sincerely look forward to your visit.

The Japan Fashion Week Organization (JFW) and The Japan External Trade Organization (JETRO) shall jointly operate < The Japan Observatory > in collaboration with Milano Unica.

  Period 5-7 February 2019
  Venue Rho Fieramilano

Japan Fashion Week Organization (JFW)

Japan External Trade Organization (JETRO)


Ministry of Economy, Trade and Industry (METI)
Japan Textile Federation (JTF)


Exhibitors’ List >>>

"The Japan Observatory" at MU2020SS Visual Booklet [ENG & ITA] >>>

“The Japan Observatory” at Milano Unica 10th Anniversary

On this occasion, the Japan Observatory will mark the season to celebrate the 10th participation and the JFW Textile Division will use this chance to organise the following two events.

10th Anniversary Event >>> (PDF)
“The Japan Observatory” at Milano Unica 10th Anniversary

Company introduction _ 1 >>>

We are pleased to introduce the five repeater companies having participated ever since the first edition of the JOB.

Company introduction _ 2 >>>

We are pleased to introduce those nine newly joined exhibitors, addressing global challenges by tackling sustainable issues or original product development.



Japan Fashion Week Organization Textile Div.
8F Kanou 5th Bldg., 3-26-16 Shibuya, Shibuya-ku, Tokyo 150-0002, JAPAN


Copyright (C) JFW  Textile Div., All Rights Reserved.