The fashion business is undergoing rapid environmental changes, of ever-growing intensity. Moreover, alongside business uncertainty, a lack of freedom is also apparent. Freed from the shackles of conventional values and having to respond to such changes, we need to reconsider, return to the origin and continue to change; targeting further and better progress. Realising this kind of fulfilling universe means accumulating challenges while constantly retaining our wisdom, inspiration, experience and never-say-die passion – this is the key. Infinite potential awaits. There is no end to what we do - and this is where the great significance lies.
The Japan Fashion Week Organization (JFW) and The Japan External Trade Organization (JETRO) shall jointly operate < The Japan Observatory > in collaboration with Milano Unica.
< The Japan Observatory > - a convergence of specially selected Japanese companies in business booths; totaling 40 companies and groups, alongside PR and Trend booths to showcase trends and an index presenting highlighted fabrics from exhibitors.
We proudly introduce premium-quality fabrics; the product of unprecedented innovation and the spirit of craftsmanship. We sincerely look forward to your visit.