< The Japan Observatory > at Milano Unica, which made its debut in September 2014, achieved record visitor numbers, which far exceeded our expectations and spawned a wealth of fruitful negotiations. This news has been acknowledged and widely acclaimed among the Japanese textile / fashion industry as a major event.
At JFW, we are pleased to build on this initial success and announce our participation in the <The Japan Observatory> at MU 2016SS. The essence of Japanese fabrics and accessories is underpinned by dual extremities: high-tech. and low-tech. The former centres on the ability to develop raw yarns, as exemplified by leading synthetic companies, while the latter comprises skilled traditional craftsmanship; reflected in a long history of expertise and know-how. Furthermore, elaborately manufactured compound fabrics also exist thanks to a combination of extremities. The Japanese aesthetic sensibility, which is truly fine and delicate and a product of our exquisite culture, is also synonymous with and present in our fabric creation. We are honoured and delighted to have the opportunity to showcase the convergence of the cream of Japanese makers at Milano Unica to buyers all over the world, including Italy.
We believe now is the time to seize this unmissable opportunity to promote high-quality Japan products and further expand business in an effort to kick-start Japan Textile branding efforts by enhancing the level of interest in Japan itself, as represented by < Cool Japan >. At the same time, we will strive to develop our textile/fashion industry on an effective win-win basis, by continuing to partner leading like-minded European producers and exploiting this great opportunity.