2014年9月、Milano Unica(MU)において初めて開催された「The Japan Observatory 」at MUは予想を大きく超える多くの来場者と、密度の高い商談を多数持つ事が出来ました。この事は日本の繊維・ファッション業界において、非常に大きなニュースとなり、多くのメディアが非常にポジティブな出来事と捉えられています。

JFWでは前回に続き「The Japan Observatory 」at MU 2016SSを開催します。日本のテキスタイルと服飾資材は、ハイテクとローテクの両極端の魅力により支えられています。片や、合繊メーカーによるハイテクに依拠した原糸の開発力、片や、歴史に裏付けされた知識と技が創り出す「匠」の技の存在。

更に、その両者を組み合わせた複合素材の数々。日本人が持つ“細やかな感性や文化に根差した美意識”は造ったモノに反映されます。ここMilanoにおいて、日本の選りすぐり企業を纏まった形でイタリアを始めとする世界のバイヤーに披露出来る事は、大変、素晴らしい機会であり、また嬉しく思います。

JFWでは、今こそ日本の高品質な素材を提案し、ビジネスに繋げる千載一隅の好機と捉えるだけでなく、同時に「Cool Japan」に代表される“日本への関心”を、より確かなJapan Textileのブランディング確立に繋げて行きたいとも考えています。また、この機会を活かし、価値観を共有するイタリア及び欧州のTopプロダクション企業と今後も連携し、互いの繊維・ファッション業界が健全に発展して行ける事を切望します。

< The Japan Observatory > at Milano Unica, which made its debut in September 2014, achieved record visitor numbers, which far exceeded our expectations and spawned a wealth of fruitful negotiations. This news has been acknowledged and widely acclaimed among the Japanese textile / fashion industry as a major event.

At JFW, we are pleased to build on this initial success and announce our participation in the <The Japan Observatory> at MU 2016SS. The essence of Japanese fabrics and accessories is underpinned by dual extremities: high-tech. and low-tech. The former centres on the ability to develop raw yarns, as exemplified by leading synthetic companies, while the latter comprises skilled traditional craftsmanship; reflected in a long history of expertise and know-how. Furthermore, elaborately manufactured compound fabrics also exist thanks to a combination of extremities. The Japanese aesthetic sensibility, which is truly fine and delicate and a product of our exquisite culture, is also synonymous with and present in our fabric creation. We are honoured and delighted to have the opportunity to showcase the convergence of the cream of Japanese makers at Milano Unica to buyers all over the world, including Italy.

We believe now is the time to seize this unmissable opportunity to promote high-quality Japan products and further expand business in an effort to kick-start Japan Textile branding efforts by enhancing the level of interest in Japan itself, as represented by < Cool Japan >. At the same time, we will strive to develop our textile/fashion industry on an effective win-win basis, by continuing to partner leading like-minded European producers and exploiting this great opportunity.

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