JFW Japan Creation

JFW-JC 2010 S/S Special Part2 April 8 Wed,2009

JFW　JapanCreation　2010 S/S The general theme is “Contradiction - Sincerity”.

photo_The Trend & Index corner has been full of visitors from the first day

The gallery-like Trend & Index corner made with the image of a white cube shows about 1,000 items collected from exhibitors. The neatly arranged display incorporates the feeling of valuing the sensibility of methodical Japanese people.

The fabrics are classified into four trend and eco-textile corners. Visitors can grasp the originality and characteristics of exhibitors before entering the main hall. Welcome to JFW-JC 2010 S/S.

[Trend Themes]

Innocent Temptation
The innocence of a little girl, full of wonderment, evokes memories of childhood. Playful, pleasant, sporty, clean and delicate. Gold is added to subdued and neutral colors and cute hues to give a hint of adulthood.

Waltz for Debby - Drifting Timber
A dramatic scent overflowing with the graceful sound of a waltz. Reverberating beauty erupting from deep inside. An atmosphere that is imperfect, refined, delicate, timid but gorgeous. The skin color suggests tenderness.

Continent of Vibrancy
A crucible of excitement, a cry of spirit, a tribe-to-tribe fight. A call from the wild, and positive and powerful storms blowing over the boundaries of nations. A new entertainment that mixes everything from rag to rug, ecology and technology. Mystique deep, earth color.

In the Mood for >> ING
A positive life with an audacious impact spreading vivid colors. Like a free man full of humor. Modern and kitschy. Love and happiness full of cheerful moments. A blend of graphical and pop tastes. An interior feel. Various bright colors that bring fun and hope.

http://www.japancreation.com/2010ss/trend/

photo_Tomoko Yamaguchi produced Yume-Kobo featuring “Mountain Laughs”.

Under the theme “Happiness From Organic”, the Yume-Kobo of Taishobo Industries, Ltd. features Japanese culture. Actress Tomoko Yamaguchi is the coordinator of the talk show, and various events are being held such as a fashion show, demonstrations, lectures and dances.

Occupying the widest space ever of 256 square meters, the booth is based on Japanese spirit. On a mini-stage called “Yume Butai”, various events are held every day. Especially attracting attention is the talk show by the staff members of companies that are using Taishobo’s organic cotton. Wearing garments made from this material, the staffers appeal the characteristics, manufacturing techniques, applications, etc. in regard to the fabrics. The interviewer is Mrs. Tomoko Yamaguchi, and the talk show is being held on all three days of the exhibition.

Mrs. Yamaguchi also gave her advice on staging the booth and the planning of Yume-Kobo, and says, “Please feel how friendly the environment is, and appreciate the quality of the material. I would like to have visitors as well as participants enjoy an exciting feeling.”

photo_Ecology Textile & Designer Collaboration

Eco textiles for fashionwear

Ecology Textile & Designer Collaboration presents ecology from the viewpoint of designers, and works created by JFW Tokyo Collection designers using eco textiles from JFW-JC participants are on exhibit.

In order to express the transparency and delicate luster of organic cotton/bamboo blended fabrics from Shigaasa Co., Ltd., Chinami Kamishima, designer of Kamishima Chinami, has produced a dress featuring many ruffles in various angles. Bamboo is an eco material using no pesticides.

Dywa Dyeing Co., Ltd. has teamed up with companies in the Enshu textile production district to develop eco textiles in blends of cotton and banana fibers. The manufacturing process itself is ecological; hydrogen is used in the bleaching process instead of chlorine, and dyestuffs that are safe and have low burdens on the environment are used. The fabrics have a soft and natural hand. Designer Oharu Ando of Lessthan* produced a coat (pure cotton) and pants (cotton/banana blend) from yarn-dyed eco hickory cloth. Mr. Ando says, “The casual factors of hickory cloth are brought out to advantage. The color of the banana fabric produces a very unique and natural atmosphere, and the setup of top and bottom wear has a cute look.”

http://www.japancreation.com/collabo/


LESSTHAN＊	KAMISHIMA CHINAMI

Reading Apparel Merchandising Now

“Changing Values and Happiness: From Net Business to Business With Gals”

The forum on “Reading Apparel Merchandising Now” was held on April 8th from 11:00. The lecturer was Mr. Yoshiharu Nakamura, Deputy Editor and desk in charge of planning at Senken Shimbun Co., Ltd. Mr. Nakamura explained using current issues, new movements and approaches as examples, that in the current age when the world is suffering the worst recession in 100 years, slumping business is simply not the only factor causing economic problems, and apparel firms are also compelled to make drastic changes and review structural problems. The evolution from conventional ideas and compliance with the drastic changes of consumers are important for reading the future of apparel merchandising.

photo_Mr. Yasuo Mamiya, Manager, Textile Department, Ministry of Economy, Trade and Industry

Mr. Yasuo Mamiya, Manager, Textile Department, Ministry of Economy, Trade and Industry
- Brightness and Ecology Are Impressive -
This is only my second visit to JFW-JC. Compared with the heavy atmosphere of the previous exhibition, the show is very light and bright this time, and has a high-sense impression, in spite of the gloomy economy. The topic of ecology and brightness are impressive and well brought to the fore.
Participants have also increased. Many of the participants say that they are taking part in a search for a place for meeting and making new contacts as it is a time when business is severe. There is no party this time, and business interchange meets are being held on the first and second days. The exhibition is not only for direct business negotiations, but it is also effective for an interchange among people from all over Japan. We would like to use all opportunities for the benefit of participants.
I am very impressed that the booths of Taishobo and many other exhibitors are well conveying the story behind their products, and it also increases value addition as well.
Buyers are also coming from abroad. Globalization has become established, so an international approach is required. The participation of dyehouses that are the strength of the textile industry in Japan help visitors recognize the importance of this sector again.
It might be difficult to achieve immediate results, but I think we are heading in the right direction by explaining more about the products and showing the production process for dyeing and finishing.

photo_Mr. Keiichi Muramatsu, Designer of Everlasting Sprout

Mr. Keiichi Muramatsu, Designer of Everlasting Sprout
- A Treasure House of Ideas -
I have been coming to JFW-JC since my school days at Bunka Fashion College. I now work for a company that handles mainly knits. At JFW-JC, I mainly visit lace and yarn makers.
Everlasting Sprout products are colorful and inexpensive, but are distinguished items. At JFW-JC, it’s important how to express our own colors and ideas at a lower cost. I'm walking around the halls about half a day to look for new techniques. I got a lot of ideas this time, and it’s hard to decide which ones I am going to use.
Although the color black is in fashion because of the recession, colorful items in our fall/winter 2009 collection have been well received. Even for spring/summer 2010, we intend to use colors that befit us and our collection.

photo_Ms Sara Arai, Designer of araisara

Ms Sara Arai, Designer of araisara
- Too Many Interesting Things for Making a Decision -
My brand made its debut this March, and I participated in the recent Tokyo Collection Week for the first time. I have visited JFW-JC a number of times before, but in the past few years, my schedule could not allow me to make a visit. This time, I decided to make a visit no matter how tight my schedule is; I have walked around the hall and find that all the booths have so many nice fabrics. It’s hard for me to hold down the urge to use so many of these fabrics. I am very happy and pleased that I could visit JFW-JC this time, as I also had an opportunity to meet an artist of Kyoto yuzen.

photo_Chairman Kaihara (left) and Administrator Kawashima (right)

Chairman Kaihara: High Hopes for Wider Cooperation Among Industries.

As disclosed at the press conference on April 8th, the total number of exhibitors in JFW-JC 2010 S/S increased by 30% over the previous year to 140, and the number of booths rose by 11% to 215. At Interstoff Asia Essential for spring 2010 held in Hong Kong this March, visitors to the JFW-JC Trend Preview booth surpassed 2,000, and the registration of buyers increased by more than 22% over the previous year to 690.

The main factor increasing participants in the S/S exhibition was that companies like Taishobo and Swarovsky Japan had a booth-in-booth concept that enabled related companies to participate as well. In regard to the cooperation among industries in Dyeing Collaboration, Creator’s Village and Ecology Textile & Designer Collaboration, Chairman Yoshiharu Kaihara says, “JFW-JC is intended for cooperation between and among industries as well as companies. I hope that JFW-JC will be the start of collaboration that will make Japan one big textile production center.”

Taishobo “Yume-Kobo”
- A Fun & Playful Setting Stimulates the Desire to Buy -
The Yume-Kobo booth of Taishobo was produced by Mr. Katsuhiko Taki, General Producer of Made-in-Japan Project Co. There is a small stage at an inner corner of the booth, and actress Tomoko Yamaguchi is hosting a talk show there every day. The booth is open so that its strong aura extends throughout the entire hall of JFW-JC.
“The exhibition is boring unless people can enjoy it. The stage has been designed like a stage for a festival, and the exhibition corner for participating companies is similar to the stalls at a festival,” says Mr. Taki. The stalls were first neatly arranged so that buyers could easily see the exhibits, but Mr. Taki changed his mind to create a fun and playful setting that would stimulate the buyers’ mind.
Since the main material at the show is organic cotton, the floor and interior are unified in black color. The display panels are not the usual acrylic type, and 20 panels of solid natural wood are used. The contrast with the black background makes the organic cotton products stand out more.

Trend Index Zone, a Gallery-Like Space in a Breeze of Air

photo_Trend Index Zone, a Gallery-Like Space in a Breeze of Air(1)

- Space Producer, Mr. Tatsuya Segawa, KD
“Every time I meet with Trend Chairman Inoue, I determine a direction and specific images. This time, the total image is similar to a museum or gallery. More attention is paid to stage effects than ever, and I’m happy if visitors can feel a breeze. Grass has been planted to give an impression of naturalness. The fabrics are placed in frames for a more gallery-like image. The entire background is white so that the products are highlighted. I always enjoy creating a space.”

photo_Trend Index Zone, a Gallery-Like Space in a Breeze of Air(2)

photo_Trend Index Zone, a Gallery-Like Space in a Breeze of Air(3)

* Mr. Segawa designed the space of Trend Index for JFW-JC 2008 A/W and 2009 S/S, and both of them were selected and listed in the Space Design Almanac of Japan.

Leaflet of JFW-JC 2010 S/S

Is this leaflet useful for you This brochure contains all information about the spring/summer 2010 trends proposed by JFW-JC, the names of exhibitors, forums and other events. The cover has an image of a Satsuma Kiriko sake glass with an octagonal cage pattern produced by Satsuma Vidro Workshop. Kiriko is cut glass. Satsuma Kiriko, which dates back to the Edo era, originated in Satsuma, now a part of Kyushu Island. The history of Satsuma became very famous last year thanks to the popular year-long TV drama “Atsu Hime” featuring a princess (Hime) from Satsuma. The historical glass works were destroyed in a war before the Meiji era, and the Satsuma Vidro Workshop created revival products in the latter half of the twentieth century. Some of the products made at this workshop are displayed in Gallery Shop Rin Omotesando (Tokyo), where excellent and traditional art pieces of craftsmanship are collected from all parts of Japan.