The ‘Intertextile Shanghai Apparel Fabrics’ show in 2013 has broken new records in visitors and exhibitors, with more than 69,000 individuals from 98 countries attending the event (cf. previous year 65,778). This increase is proof that the local textile industry remains prosperous, despite the uncertainty of the global economy. Most of the overseas exhibitors still have considerable expectations of China markets, while China apparel is in transition
from ‘quantity to quality’, which enhances the efforts of luxury brands to seek more distinguished products. Now is a golden opportunity to promote high-quality Japan fabrics amid the ongoing depreciation of the Japanese yen.
Last year we remodelled the entire Japan Pavilion (JP) structure to create a more stylish unified booth design, and enriched the display and construction design of the trend corner, the key appeal spot of the pavilion, by adding impact. This has spawned successful results at the JP, with soaring visitor numbers and negotiations generating an enthusiastic atmosphere throughout the entire show period, as was also effectively reflected in the questionnaire by exhibitors. JP will further promote Japan Quality based on the textile trends originating from Japan by bringing together the cream of Japanese exhibitors, maintaining an optimal fairground venue, and targeting higher promoting efficiency.