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How to Apply for the Exhibition :

JFW Japan Creation …
striving to cultivate the roots of fashion,
with a constantly renewed and supportive attitude.

photo_JFW JAPAN CREATION 2012 01

JFW Japan Creation is the biggest total textile fair in Japan.
The 2012 show will be held at Tokyo Big Sight (Tokyo International Exhibition Center), the biggest exhibition centre in Tokyo, occupying the West Halls 4 (approx. 7,000 sqm), with around 20,000 visitors expected, including top branded apparel companies and designers alongside key persons from trading companies and wholesalers with leading roles in the expanding mail-order sales market, and the textile distribution fields.

The Japanese apparel industry is one of the top global markets, with the total annual turnover of the top 100 companies alone exceeding 7 trillion JPY (~ US$750 million), based on a 2008 survey. However, due to the current trend, which has seen significant reductions of domestic production, Japan is dependent on imports for the majority of its supplies, while also having to face the harsh reality of a decline in domestic textile producing regions. Consequently, Japan confronts the difficulty involved in domestically procuring the necessary fabrics, with the need to establish business with leading overseas textile makers.

With all the above in mind, JFW Japan Creation will start recruiting overseas exhibitors with technical expertise, aiming to ensure the continued supply of Japanese apparel made with high creativity, sensibility and quality.

This exhibition showcases textiles with ‘high quality / high added value’ based on our original seasonal trends, featuring convergence of the top domestic companies from the main textile producing regions.

Be part of this high quality show as an exhibitor, to propose your top quality products and eventually extend your business opportunity !

* Highly animated business negotiations ··· performed by apparel/wholesalers & trading companies/planning companies, representing 80 % of all visitors.

< Visitors’ feedback... >

· I sense the high standard of Japanese creativity, and intend to further study and research information on trends as well as exhibited fabrics from various perspectives, to facilitate the apparel planning process. (Apparel purchaser)
  · Amid the blockade, I succeeded in business negotiations, making new discoveries in terms of fabrics. (Trading company)
  · I found the challenging attitude and new ideas from exhibitors quite positive. ··· (Responsible for apparel planning)

>>> Breakdown of visitors by business nature :

  Apparel 39% / Wholesalers・Trading companies・Planning companies 38% / Retailers 6% / Press 1% / Others 16%

< Exhibitors’ feedback... >

· Many of the visitors come with firm objectives, leading to in-depth negotiations, and keeping our staff busy with the follow-up.
  · We are satisfied with having had the chance to meet people in various sectors, unlike previous clients, making it possible to extend business.
  · Each time, I get a sense of freshness when organising & planning an exhibition.
  · This exhibition is an important presentation platform/occasion for small- and medium-sized enterprises. Thanks to this show, we could develop overseas business.

The Biggest Total Textile Trade Fair in Japan

Boasting unrivalled scale in terms of the number of exhibitors and buyers among Japanese textile exhibitions, it provides a perfect platform on which to exchange varied information, and details of product development.

Presenting Seasonal Trends

We showcase the appealing textiles of exhibitors; based on the JFW-JC original trends each season.

Domestic & Overseas Promotion

We offer support by promoting your company’s products via several PR media; domestic and overseseas publicity, web-sites, and e-mail magazines etc.

photo_JFW JAPAN CREATION 2012 02

* About the screening system :
To ensure the utmost practicality and success for business performed by exhibitors and maintain a high quality standard, we apply a screening inspection system implemented by the exibition control committee.

Exhibitor qualification criteria: (three points)

1) To agree with the concept and policy of the exhibition as well as the venue installation and possession of the basis for production.
  2) To be capable of planning/presenting newly developed products on a continuous basis.
  3) To have a clear indication on the price/quality (lot) / delivery time of the products, and possess an organised sales system.

*The companies/groups applying to the <JFW JAPAN CREATION>, are requested to meet criteria 1-3).

>> Screening/inspection by documents:

(Previous records as exhibitors / Capability of developing new products / Sales Capability / Management structure / Operations etc.)

>>Submission of samples (exhibited products)

Fair Facts

Date 12-14 October2011
12 (13:00am-6:00pm), 13(10:00am-6:00pm), 14(10:00am-5:00pm)
* Tokyo Big Sight, Japan West Exhibition Hall
Participation details
Standard booth- JPY525,000/12sqm(4m×3m)

Fitting & services per 12sqm
-4m garment hanging rods
-1 lockable cabinet
-1 conference table & 2chairs
-Wall-to-wall carpet
-5 spotlights

*Optional colors available for entrance arch & carpet.

Raw space-JPY31,500 / sqm (minimum60sqm)

photo_JFW JAPAN CREATION 2012 03

Japan Fashion Week organization
* Contact
JFW JAPAN CREATION Steering Committee
3-4-5 2F,Nihombashi-Ningyocho Chuo-ku,Tokyo 103-0013,Japan
TEL:+81-3-5215-5469    FAX:+81-3-3661-7333
E-Mail: info@japancreation.com


< Application Procedure >

- Submission of applications:
>>> by 30 June, 2011

- Submission of documents required for the screening / jury
>>> by 10 July 2011

- Announcement after screening / judgement
>>> by 15 July 2011

- Deadline for applications
>>> 30 June, 2011 (Thu)


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