At JFW, we aim to bring a sustainable society to fruition and support the global environment. As part of efforts to help the textile industry promote this initiative, the JFW Textile Division, initiated the Sustainability Project and is now focusing on raising awareness and promoting the targets set out. Over and above ethical propositions alone, sustainable fabrics are markers that dictate key fashion market trends, with scope to enhance the value, innovation and creativity of fabrics.

The JFW Sustainability Project comprises three main categories (raw materials, production processes and corporate social responsibility), each of which includes seven detailed criteria. Fabrics corresponding to each category are displayed at the fair.

In this project, we display fabrics that exhibitors have personally verified as sustainable, including those made with environmentally friendly processes. This applies regardless of any international certifications which may or may not be held and JFW is unable to certify sustainability. For more details, please inquire at each exhibitor's booth within the venue.

The < JFW JAPAN CREATION 2023 > event, organised by the Japan Fashion Week Organization (JFW), will be held over two days on November 1 and 2 at the Tokyo International Forum venue in the Yurakucho district of Tokyo. While closely monitoring the COVID-19 pandemic, which remains an issue, show organisers have been preparing a varied program, including an enhanced sustainable corner. Set to grace the central venue are around 260 exhibitors (occupying 193.9 booths), which collectively represent the major textile regions. We'd like to take this opportunity to spotlight the following exhibitors at the show, focusing on new and returned companies as follows:

ceceposya　<J-11>　＊New exhibitor

Leveraging Washi

< ceceposya > is a textile brand mainly using washi and naturally derived fibres and produced by the CHELSEA INTERNATIONAL company. On this occasion, they intend to focus sales promotion efforts on this unique flagship brand, highlighting several features in particular, via their first participation. The product line-ups include wide-ranging items centring on washi fibres: knits, prints and woven fabrics alongside narrow fabric sections and with the promise of premium quality above all. All amply reflecting luxury personified from the brand specialising in the most refined natural materials. As a planning company, they have their own in-house textile designers; providing unique textiles while partnering with factories outside and handling interior business to boot.

Those in attendance can look forward to a distinctive range, including elaborate hand-printed and patterned washi textiles, retaining the delicacy and unique fibre-free for which they are famous. There will also be knit items, remaining crispy and light and using low-count yarns, the slippery nature of which often precludes any attempt to ‘knit them in’. Washi accessories meanwhile, such as braids and fringes, come in outstanding white and are and woven with linen and cotton. What really makes the difference here is scope to add volume and motion to the fabric, which other materials simply cannot match.

NISSIN PRINT CO., LTD.　<J-13>　＊New exhibitor

With specific ink printing also on show

NISSIN PRINT CO., LTD., a first-timer at this edition of the fair, is going all out to acquire new customers. Advocating their company vision: ‘a strong commitment to quality’, they produce high-quality hand-printed products which can also be inkjet-finished, for further icing on the cake. With a long list of acclaimed clients, end applications include kidswear, sports apparel, ladieswear and school-related items, including original antibacterial masks.

Spotlighted this time round will be thick-type printing, offering stand-out 3D visuals on the print surface as part of a dream-like design. Inkjet printing means small-batch orders can be handled, even multicoloured applications without printing plates. And it's just as comfortable bringing the most sophisticated and fine-tuned designs to fruition, outperforming comparable silk-screen solutions and offering more affordable photo prints.

If all that weren't enough, a range of specific ink applications will also be released: solar ink, offering photochromatic properties and foam printing using heat for inflating. Despite what they themselves acknowledge as ‘the current difficult environment in the industry due to price hikes in electricity, materials and ink’, they expect high customer traffic.

RAKAM CO., LTD.　<J-6>　＊New exhibitor

Encapsulating all the pleasure of embroidery

A new exhibitor, RAKAM CO., LTD., specialises in planning, developing and producing embroidery. What sets them apart is a scope to propose extra-mile solutions that go beyond customers' expectations, over and above reproducing the finest embroidery with epic expressiveness. They are also delighted to join the fair; anticipating new encounters and aiming to convey the pleasure of embroidery to new customers and sectors, as well as introducing new innovations to their existing customer base.

Visitors can look forward to < MUKARA embroidery > (embroidery by heat transfer), which breaks new ground by using thermocompression bonding. It can be applied while varying a trio of phenomena - temperature, pressure and time. Also advantageous is the benefit of bonding embroidery down to original parts and items, which represent key design elements and intersections when applied and bonded to both parts covering the body/pocket.

For another must-see series, check the acclaimed range of three-dimensional embroidery brooches. An already healthy assortment has been further enriched by boosting the number of material combinations, for broader expressive appeal. These design brooches can only made by hand. Equally appealing is the new collection of button accessories, which, as the name suggests, allows users to accessorise by adding to buttons. Unlike existing placket items, however, this new collection showpiece can be ’peeped‘ through the placket.

THE WOOLMARK COMPANY　<J-77>

Fibres suitable for the circular economy

THE WOOLMARK COMPANY owns a wide global network with a dual presence in textile and fashion industries alike. Their go-to product is Australian wool - the ultimate in exceptional-quality natural fibres and an ideal choice for high-end apparel. Throughout the world, they are enhancing merino wool support initiatives, including awareness-raising campaigns, promotions, R&D and connecting supply chains.

Given the current spotlight on environmental protection, they will participate in the show to promote wool as a ‘100% natural, renewable and biodegradable material, ideal for the circular economy.’ They deploy marketing via their digital fabric portal - ‘The Wool Lab’ - with each project featuring collaboration with several brands. This paves the way for them to propose new fabrics and go the extra mile promoting wool fabrics to their suppliers.

They anticipate many visits by luxury brands, designers and footwear companies, or even environmental activists and/or ethical creators on this occasion.

SHIN NAIGAI TEXTILE LTD.　<J-51>

Proposing sustainable and functional fabrics

SHIN NAIGAI TEXTILE LTD., a spinning company with over 130 years of history, offers a myriad mix of fancy yarns; including mouline varieties and innumerable different shapes that testify to its fine-hon Proposing sustainable and functional fabrics ed spinning expertise. On this occasion, they are returning to the JFW-JC show with the aim of ‘cultivating new customers and promoting sustainable/functional fabrics.’

Pride of place in the product range this time goes to an upcycling system that the customers can carry out with them. Labelled < SAISEI >, it uses cutting wastage and other textile products collected by consumers to recard the wool and blend with virgin wool for spinning to reproduce new yarns. Other highlights includes < FILAGEN >, a functional skin-friendly fabric offering exceptional moisture retention and odour elimination, which blends together rayon and collagen peptide extracted from fish scales. There is also < TAKEITO >, that brings together raw bamboo and cotton, alongside < YOSHIITO >, a blend of raw reed and cotton.

Despite the soaring cost of industry production, including raw materials and fuel, they retain high expectations and hope to meet numerous textile manufacturers.

JAPAN APPAREL - FASHION INDUSTRY COUNCIL　<J-76>

Reviewing the < J∞QUALITY Certification System >

The JAPAN APPAREL-FASHION INDUSTRY COUNCIL will participate in JFW-JC, aiming to further enhance recognition and expand the scope of the <J∞QUALITY Certification System >, which initially came into being to help revitalise Japanese textile manufacturing regions. As a world-class mark of excellence from Japan, <J∞QUALITY > is a unique form of quality certification. Only companies with genuine Japan-made products that meet the most stringent standards in < weaving/knitting >, < dyeing/finishing >, < sewing >, and < planning/sales > make the grade. Moreover, all the production must be in Japan and other strict criteria like legal compliance, quality issues and safety and security must be upheld, alongside corporate responsibility. In other words, only products genuinely and verifiably made in Japan and passing stringent criteria are certified under this system.

On this occasion, the council will roll out an approach to assign a QR code to the J∞QUALITY product tag, to be implemented from April 2023 onward. The system to print the QR code on the tag will provide transparency in terms of the production background of the three processes (weaving/knitting, dyeing/finishing, sewing), by showing a video of the factories. This will allow help clarify who produced the product, where and how. Equally they intend to assign QR codes to the hangers of fabric samples, to introduce the two production processes of weaving and knitting and dyeing and finishing respectively, via video. They will take this opportunity to further refine the system and simplify the application procedures.

	Dates : November 1 (Tue.) - 2 (Wed.) 10:00AM～6:00PM 2022
	Venue : Tokyo International Forum Hall E-1,2
	Organizer : Japan Fashion Week Organization

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	JFW JAPAN CREATION 2023 Outline >>> Premium Textile Japan 2023A/W Outline >>>

＜ Creation for the timeless age ＞

Creatures×Science いきもの×サイエンス		Design×Infinity デザイン×むげん		Cosmic×Human コズミック×ヒューマン

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