A textile business salon scheduled for Tokyo in May !

The Premium Textile Japan (PTJ) was launched, targeting efforts to provide a business matching platform where top domestic and overseas buyers and suppliers converge. The fair has been widely acclaimed by buyers as an active, animated event, which has firmly established its presence. 

May 21 (Tue) 10:00AM～6:30PM

       22 (Wed) 10:00AM～6:00PM, 2018

Japan Fashion Week Organization

Pre-registration >>>

Outline >>>

JFW TEXTILE TREND >>>

Company introduction - STAPLE ZONE -

The Japan Fashion Week Organization (JFW) will organize a textile show; < Premium Textile Japan (PTJ) Spring/Summer 2020 > over two days; May 21-22, at the Tokyo International Forum (Hall E1). This occasion will feature a total of 94 exhibitors, 84 of which Japanese and ten from overseas, with six new applicants and six returnees respectively.

This marks their second participation in the PTJ fair and unlike the previous autumn/winter show, they expect to cultivate new customers in the coming spring/summer edition, since this season will be the one highlighting their specialty: linen fabrics.

One of their exhibits will be sun-dried linen, namely < fanage >. ‘Visitors acclaimed this item when we showcased it in the last edition.’ This sun-dried fabric retains a particular tensive-feel and eliminates the need to use drying machines, which helps save energy during production processes. Their product ranges include: fine-yarn-count linen in a 40-colour range, stockpiled for sale and scope to respond to small-batch orders and/or quick delivery. The company specializes in producing linen fabrics, including hemp and ramie.

They have their own directly managed store; ‘L&R’ at their local area in Hamamatsu, where they sell both fabrics and garments while handling online fabric sales (B2B) over 15 years.

A regular participant at PTJ, FURUHASHI WEAVING CO., LTD. comments as follows: ‘We see a tendency for Japanese textile regions to be re-evaluated and certainly feel strongly motivated to encourage manufacturing with Japan-made fabrics.’ Their fabric is made slowly with a shuttle loom in a process spawning textile of high density but retaining a fluffy-feel texture. ‘Allowing sufficient and wide warp yarn openings is what paves the way for a fluffy texture,’ they explain about their specific texture.

However, since they are obliged to operate the same weaving machine to its functional limit, they have a system and someone stationed in-house to handle maintenance. ‘We have been repeatedly attempting to renovate our weaving machines, while participating in the overseas Milano Unica (MU) fair on an ongoing basis. This time, we plan to showcase acclaimed typewriter organic cotton fabrics from the last MU fair – as a proposal for shirting fabric. Our collection will comprise: Indian cotton centring on single yarn count 50. ‘We had inquiries for organic items from overseas customers, suggesting a high demand for sustainable fabrics in Europe.’ they added. They equally point out that apart from apparel-related visitors, they have been receiving more inquiries for non-apparel applications from other sectors such as stationery or interior fixtures like cushion covers, pyjamas (nightwear) and aprons for hotels; all of which are appreciated due to the ease of trading in price negotiation terms and expectations of winning over new customers via this new channel.

‘We develop over 100 pcs. of fabrics annually, which costs us more than JPY 10 million, but we keep doing so just because it’s what our customers expect.’ explains MASHI SHOKAI Co., Ltd. This will mark their third participation in PTJ, following active participation in several other shows such as: their own private salon, JFW-JC show and the overseas ‘Milano Unica show. ‘Compared with MU, participation in the PTJ fair is more affordable. There are also customers that we can only meet at the PTJ fair. We normally make it a rule to make another round to visit our existing customers after the fair – to follow up and explain in detail.’

MASHI SHOKAI Co., Ltd. is a long-established company with a historical background of over 130 years, having started as a yarn-dealer and now covering even linen spinning. They produce fabrics with stand-out features, particularly compound or stretch items, including acclaimed ramie- and viscose-rayon stretch varieties. They conclude as follows: ‘Linen fabrics for summery clothes have established their presence and a reputation for the past two decades or so. Conversely, we see low-priced plain-type linen fabrics, exported from China, in the domestic market. However, despite this reality, we have no intention to compete with China in price, but instead strive to survive with our own development capacity, never expecting production in bulk.’