July. 10-12, 2018

< Milano Unica (MU) 2019AW > will be held at Rho Fieramilano, in Milan, Italy. from 10-12 July. This MU fair - Milano Unica 2019AW - will feature the participation of < The Japan Observatory > (observing Japan), co-organized by JFW and the Japan External Trade Organization (JETRO), on a scale of 27 companies/associations (covering 432 sqm.).

27th Milano Unica

10-12 July 2018

“The Japan Observatory” at Milano Unica 2019 AW

Outline

Earlier show dates are welcome! – JOB exhibitors at MU –

We introduce selected exhibitors as follows:

HOKKOH CO., LTD. is a new exhibitor at the JOB. ‘We have continuously participated in the Première Vision, but among the feedback from buyers dealing in menswear fabrics included views that a show in September was late for fabric selection. This is why we decided to challenge MU this time, to prioritize these things: putting on the show earlier in July and ensuring a higher ratio of buyers for menswear.’

The Autumn/Winter 2019 collection will include their speciality, fabrics for men’s casual wear, including camouflage, indigo-related items and fabric prints. ‘We also feature products retaining elements inspired by Japan craft and sustainability-related alongside organic cotton elements, which they believe will attract considerable interest in Europe. We would like to enhance the appeal of Japan-crafted items in particular’ came eager feedback.

STYLETEX CO., LTD. is also set to make its debut. Having participated in < Japan Textile Salon in NYC > (organized by JETRO), held in NY in January, they assume ’Europe is more suitable as a market’.

To date, this company has been providing high-density yarn-dyed fabrics for luxury brands. ‘Although we have been selling indirectly, we cannot expect massive growth in the domestic market in future. Besides, although we also export some of our stock overseas, we would like to appeal directly to the European market’, explaining the motive behind their initial participation. Their product for heavy clothing, namely a luxury coat material, yarn-dyed with threne dye, limits the scope of applicable brands. On this occasion, items featured will include high-density yarn-dyed cotton fabrics alongside high-density mixed woven fabric with silk and plain chambray items.

YAGI TSUSHO LIMITED has been participating on an ongoing basis ever since the inaugural event. ‘Our objectives, namely to enhance recognition on site and cultivate new customers, have been accomplished at MU. Equally we can build on our reliable reputation with existing customers by exhibiting at MU’ – expressing appreciation for the positive and firm result achieved to date.

As for the earlier show period, newly set from September to July, feedback included: ’We welcome the decision, as our customers are mainly menswear brands and we already have a track record of visiting Italy to see our customers in July.’ Continuing on this theme: ‘This period allows us to rectify directions, even when errors arise.’

On this occasion, the highlighted items they will showcase include eco-fur, denim and micro-peach fabrics, alongside lightweight down items retaining stretchability and down-proof functionality. ‘Apart from denim; our timeless and ever-popular items, we will also showcase fabrics that are eco-conscious this time.’

< Overseas fairs (Japan Pavilion) >

Japan Pavilion will promote Japan Quality based on textile trends originating from Japan by combining the cream of Japanese exhibitors, maintaining an optimal fairground location, and targeting higher promotional efficiency.

□ Milano Unica

- The Japan Observatory at MU2019 Autumn/Winter

Dates: July 10-12, 2018 (Tue. - Thu.)

□ Intertextile Shanghai Apparel Fabrics

- Japan Pavilion 2018 Autumn Edition

Dates: Sep. 27-29, 2018 (Thu. - Sat.)

Venue:National Exhibition and Convention Center (Shanghai), China

< Domestic fairs >

Premium Textile Japan 2019 Autumn/Winter
JFW JAPAN CREATION 2019

Dates: Nov. 21-22, 2018
Venue: Tokyo International Forum Hall