< Milano Unica (MU) > established in 2005, alongside < Premiere Vision >, the fabric fair in Paris, collectively represent the world’s two most prestigious fabric expositions, attracting numerous global textile procurers and purchasers.
The coming < MU 2017AW > fair will be relocated from the central Fiera Milano City to Rho Fiera Milano in the suburbs and the venue area will be expanded to 60,000 sqm (1.5 times the size of the previous venue). The new system will also allow visitors to circulate freely throughout all zones, including the former entry-restricted ‘IDEABIELLA’ zone, while within a newly created area; < Origin Passion and Beliefs >, suppliers offering premium semi-finished products/OEM will converge. The newly born MU will be anticipated with great interests, not only following its relocation but also the focus on the importance of overall enhanced fashionability.
< The Japan Observatory at Milano Unica (The JOB) > celebrates its 5th anniversary this time. Building on the success of each event year on year, the JOB has been highly acclaimed by an ever-growing number of repeaters and buyers; ‘Weaving, dyeing and finishing techniques originating in Japan can be seen in the collective JOB area!‘
While past editions have seen ‘The JOB’ held in an individual area, it will be integrated in Hall 8 as part of the overall MU structure this time. The Japan PR Corner, a perennial favourite, will feature ‘WA-Modern’ (modern Japanese-style) inspired by the ‘Japanese tea ceremony room’ to further promote unique Japaneseness. |