“The Japan Observatory” at Milano Unica 2016-17 A/W

Treasured time spent nurturing togetherness and closeness among people as we await the upcoming future. Let us strive to review our own actions and vision to boost our own lives. Key here is to team up with a better partner; backed by vision and manpower, and forge forward-looking creative fashion, transcending constraints and challenges where energy flows converge. Also crucial is to stimulate and share creativity, surprise and joy to create fashion that resonates …underpinned with ingenious originality and elicit all the ability to develop merchandise.

The Japan Fashion Week Organization (JFW) and The Japan External Trade Organization (JETRO) shall jointly operate < The Japan Observatory > in collaboration with Milano Unica.
< The Japan Observatory > comprises a convergence of specially selected Japanese companies in business
booths on an unprecedented scale; totaling 47 companies and groups, PR and Trend booths to showcase trends and an index presenting highlighted exhibitor fabrics, alongside a newly created special exhibition area introducing ‘ Japan Craftsmanship’.

List of exhibitors >>>

Special Exhibition
JAPAN CRAFTSMANSHIP －TAKUMI－

The graceful elegance of Japanese beauty, enriched by seasonal natural wealth alongside cutting-edge technology, has created unique and unrivalled sensitivity through intermingled global culture. In the textile field, fabrics retaining an ever-delicate and expressive nature; the fruit of sensitivity imbued in craftsmanship and elaborate skills uniquely established in Japan, have been globally acclaimed. We proudly present a special exhibition ‘ JAPAN CRAFTSMANSHIP – TAKUMI – ‘ at < The Japan Observatory >, introducing specific companies and textile production regions that retain our treasured high technicity and sensitivity, in the hope of boosting awareness of Japan Craftsmanship – TAKUMI – among all visitors to the venue.

DAIICHI ORIMONO CO., LTD.
SAIEI ORIMONO CO., LTD.
BISHU ―ICHINOMIYA FASHION DESIGN CENTER FOUNDATION―

Filming collaboration
INFAS WAVE, CO.

Photo: SAIEI ORIMONO CO., LTD.