Concurrently held shows, <JFW JAPAN CREATION 2013(JFW-JC2013)> and <Premium Textile Japan 2013 Autumn/Winter (PTJ2013 AW)>, organized by the Japan Fashion Week Organization (JFW), took place over 2 days, Nov. 20 and 21 at the Tokyo International Forum at Yurakucho, Tokyo. <JFW-JC2013> hosted 246 companies (covering 215.5 booth spaces) whereas 76 companies (covering 85.5 booths) participated in <PTJ2013 AW>, alongside the East Japan Reconstruction Assistance Corner, <J. Factory>, with the participation of 25 companies (Factory zone: 14 companies/14 booths, textile zone: 11 companies/11 booths), making the fairs a success; awash with numerous visitors at a newly located venue, with over 1.5 times as many visitors on the second day alone (compared to the 1st day), generating a wealth of fruitful business negotiation throughout the fairground.

Please find the second edition (Part 2) of reporting on <PTJ2013 AW>, <JFW-JC2013>:

Garments created by participants from 8 groups in the 6th <FORM PRESENTATION> were displayed at the lobby gallery. Under the theme, ‘New age ecological fabrics’ and focusing on the topic ‘What is the ecology required by textiles?’, which can be the basis of the fashion industry, this event, which was intended to cultivate human resources, seeking creativity for enlightenment, was executed through <tencel> and <modal> ecological fabrics.
A total of 42 groups from 14 fashion related schools participated under the fashion theme ‘Theatre VI-S-TA’ (la mode du theatre), after having applied to the jury held in October. Subsequently, 8 groups were selected by the jury, who participated in tours of textile regions to create garments in collaboration with sponsored fabric makers. These groups included: ‘Cryin Sympathy’ (Ueda College of Fashion), ‘Procter’ (Osaka Mode Gakuen), ‘MOB’ (Chubu Fashion College), ‘TETRA’ (Dressmaker Gakuin), ‘tone’ (Bunka Gakuen University), ‘LABO’ (Bunka Fashion Graduate University), ‘no name’ (Bunka Fashion Graduate University), and ‘ai maeyama’ (Bunka Fashion College).

Leading industry lecturers discussed the state of current Japanese textiles and markets, centring on updated information and themes. This occasion featured seminars on topics such as ‘overseas market development’ related to the PTJ special exhibition, ‘East Japan Reconstruction Assistance Corner’, as well as the theme of ‘ecological fabrics’ for academic-industrial collaboration.
In a seminar related to <J. Factory>, the coordinator of its corner, Mr.Takashi Kataoka (Takashi Kataoka Design Office) lectured on ‘Why ‘Made in Japan’ now ?’ while Mr. Koji Shimada (Representative Director, Institute of business development Co., Ltd.) discussed ‘Overseas market

development: Here is the business chance for Japan products’; introducing actual sales network development case examples.

In the <FORM PRESENTATION> related seminars, Mr. Steve Jones, Head of Sales, Asia Pacific, Lenzing Fibres held a lecture on ‘New colours on Lenzing Modal’, while Mr. Andreas Dorner, Global Marketing Director, Lenzing Fibres discussed the ‘Importance of Lenzing Supply chain marketing’.

The <PIGGY’S SPECIAL> show, a constant pigskin fashion event at the JFW-JC fair, organized by the Tokyo Metropolitan Government and Tokyo District Conference of the Tanning Industry, was held on Nov. 20 & 21, targeting efforts to increase demand for pigskin, which is the only such product in Japan usable for leather materials as a self-sufficient by-product.
Collaborated brands, ’ DRESSEDUNDRESSED’ expressed the Japanese beauty of simplicity via the theme of <Japonism>, while Atsushi Nakashima, who won the DHL Award at the ‘Mercedes-Benz Fashion Week Tokyo’ held in October (organized by JFW) presented a collection under the theme <Crossed culture>, featuring dresses resembling origami (folding paper)or kirie (cutout pictures), suggesting new potential for pigskin usage.
This show event, appointed by Tokyo District to fashion schools in Tokyo, is a perfect place for students to express and present what they learned at school. The way the students played the models was also very well received, attracting a large number of audience around the young.

Dates: Noｖ. 20 - 21, 2013 (10:00-18:00)

Dates: Noｖ. 20 - 21, 2013 (10:00-18:00)

Dates: Oct. 21 - 24, 2013 (9:00-18:00)
Venue: Shanghai New International Expo Centre

JFW Textile Division will be closed during the year-end/New-year’s period as follows:

Dec. 28, 2012 (Fri.) - Jan. 6, 2013 (Sun.)

Our office will reopen from Jan. 7 (Mon.) onward.
Thank you for your kind attention.