![INDEX[1]Premium Textile Japan 2013Spring/Summer Post Show Report](images/title_index_01.gif)
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Please find the second edition (Part 2) of our post-show report of the PTJ 2013 SS fair held on May 9-10.
Patr 2
* 'Intensive content.' - Business Matching Programme -
* Business matching with Chinese textile buyers - invited by JETRO -
Part 1 （>>>already distributed ⇒ go to the 1st edition）
* 'Continuation is key.' - Exhibitors' feedback -
* 'Full of innovative ideas !' - Visitors' feedback -
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The business negotiation salon, 'Premium Textile Japan' (PTJ) 2013 Spring/Summer edition, hosted by the Japan Fashion Week Organisation (JFW), was held from May 5-10, and ended successfully. This year, the relocation to Tokyo International Forum, located at Yurakucho, with an exhibition space of 2,000 sqm., was well received by exhibitors, as reflected in their comments: 'easier access - convenient'. In terms of scale, the show featured 62 participating exhibitors (incl. 6 from overseas) and 84 standard booths, attracting 4,500 visitors during the 2 day show, making it an overall success.
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< Business Matching Programme > --- Intensive content.
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A business matching programme for exhibitors and VIP buyers was operated in an exclusive corner of the venue, celebrating its third edition. This time, we welcomed World Co., Ltd. and Jun Co., Ltd. from the major apparel companies, as well as the 'MADE IN JAPAN' team from Ito-Yokado Co., Ltd., of Seven & I Holdings Co., Ltd., representing a leading retailer group. Also participating were four brands such as 'SOMARTA' (by Tamae Hirokawa), 'matohu' (by Hiroyuki Horikawa & Makiko Sekiguchi), 'beautiful people' (by Hidenori Kumakiri), and 'The Dress & Co. HIDEAKI SAKAGUCHI' (by Hideaki Sakaguchi), making a total of 25 exhibitors as appointed nominees and generating 50 business meetings, which gained applause as a highly intensive key event of the fair.
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| Masao Nakayama, Men's Sec./Production Management, Adam et Robe Division |
We participated in this business matching programme for the first time. Both companies showing understanding and those less prepared were in attendance. I found the allotted 40-minute time sessions to be sufficient and well calculated. We could also concentrate well as the negotiating rooms were separately set up within the venue.
We usually work with textile makers from the Bishu (wool producing) region for the autumn/winter product ranges, however we tend to go for some other wholesalers for the rest. We need to proceed with a rapid marketing timespan, since the basis of our brand production is close to SPA. Consequently, the focal point would be the quantity in batches with which a supplier can cope, alongside delivery time, as we mainly deal with fabrics closely linked to actual markets. I bore those points in mind when seeking exhibitors capable of coping with our demands while negotiating. Although it is not easy to find the right partner, this matching programme has certainly provided us with a good opportunity.
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The Dress & Co. HIDEAKI SAKAGUCHI
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- Hideaki Sakaguchi, Designer -
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I enjoyed fruitful negotiations with 4 pre-selected companies through in-depth discussions. Although I always visit the PTJ and JFW-JC fairs constantly, engaging in serious negotiation is very different to just visiting exhibitors’ booths, and was really great.
All four selected companies appealed to me, but I was particularly impressed by the fabrics presented by 'Cloth Japan', which completely blew away my previously held concept of textiles! It had such a great impact on me. I had never imagined creating a collection using original yarns, but I found various images and ideas while listening to their presentation of yarns and now feel like I have another precious ace for my own creation.' |
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| - Tamae Hirokawa, Director/Designer of 'SOMARTA' - |
It was my first time participating in the business matching programme. I had pre-selected 5 companies from the submitted fabric samples before the meeting, where the representatives from each company made a presentation. I could fully utilise this matching meeting to negotiate in a focused manner within a limited time, as compared to my usual routine of visiting the booths. This system allowed me the opportunity for intensive negotiation in a separate meeting room, which helped increase my high concentration. It was equally effective to visit the booths after the matching negotiation to re-investigate the fabrics in detail.
Japanese textiles have originality despite their high cost while Chinese fabrics go for quantity and efficiency. I feel the Japanese touch on fabrics with the embroidered look, made of slowly machine-woven low count yarns. I think it is also important for exhibitors to learn more about brands and creators.
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Business matching with Chinese textile buyers - invited by JETRO -
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As was done the previous year, a business matching programme featuring VIP buyers invited by JETRO was executed. A visiting tour of around 20 exhibitors' booths was arranged for the 7 VIP buyers representing 4 companies from China, followed by an info-exchange meeting at the JETRO conference room on May 11, immediately after the PTJ fair.
Their feedback on the Japanese products included some positive comments, 'high quality', 'meeting delivery deadlines', but also critical, pointing out, 'order minimum q'ty - too high'. The impression this time, however, was of less resistance to the issue of high prices. Also emerging was a common verdict from most of the invited buyers, 'Japanese makers should know and learn more about the demands of Chinese markets', alongside a statement on the fair period 'the timing of the fabric proposals would ideally be during the same period as the PV (Premiere Vision)'.
Conversely, inquiries were received about the settlement transaction, while the Chinese buyer replied 'it can be done in any currency, US dollar, Japanese Yen or any other - the problem is the issue of trust between both companies as well as the scale of the Chinese company to deal with, as payment troubles often occur with Chinese companies lacking any trading authority.' Alongside a proposal, 'EC dealing is also a possible option.'
Mr.Niu Wenzhou, Development Manager of Men's Wear in Beijing, BEIJING GENTLEMEN FASHION CO., LTD., said 'We intend to establish a strategic partnership with Japanese companies, not just one of purchase-sales.', showing an in-depth vision. Mr. Ike Wong, General Manager of Product Development of Hong Kong Women’s apparel company, 'MOISELLE (Hong Kong) Limited' pointed out that 'Most Japanese companies still focus on domestic markets, but should shift their strategy to develop increased possibilities in overseas markets for further development.' emphasising the need for a more international attitude.
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![INDEX[2]The Next fair will be held as a concurrent event of PTJ & JFW-JC](images/title_index_02.gif)
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| Premiun Textile Japan 2013Autumn/Winter |
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Date: Nov. 20 - 21, 2012 (Tue. - Wed.)
Venue: Tokyo International Forum, Exhibition Hall 2 |
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Date: Nov. 20 - 21, 2012 (Tue. - Wed)
Venue: Tokyo International Forum, Exhibition Hall 1 |
< Guide to Participation >
Information on applications will be uploaded from the beginning of June 2012 via e-mail magazine / website.
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