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![INDEX[1]intertextile Shanghai 2010 - Interviews with exhibitors -](images/title_index_01_web.gif)
Following are the comments on achievements/impressions of those who exhibited in the Japan Pavilion at the intertextile Shanghai 2010, which was held last month.
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< Popular items in Japan also caught attention in China >
Kageyama Co., Ltd., the in-region commercial firm in the Nishiwaki district and long term JFW-JC fair participant, has been extending its client base in the domestic Japanese market, and made an appearance in the Intertextile Shanghai show, presenting approx. 500 pcs. of original fabrics and maximizing its planning/production networks in Tokyo, China (Shanghai), and Korea.
'We were awed and encouraged by the power of Chinese buyers. It will be too late to participate 5 years later.' The comments of Mr. Masaaki Kageyama, President of Kageyama Co., Ltd. Top eye-catchers among the items on show to attract an even greater no. of expected buyers from Europe, America, and China included products of yarn dyed on cotton, finished with vintage aspects, as well as selvedge finished with dobby patterns (on both ends), which overlapped those of best selling items in Japan. They convinced the simultaneous movement of trends on a global scale, ensuring the leading positioning of Japan in terms of casual wear. Furthermore, they were also impressed by the refined attire of Chinese men and women, ensuring the market potential for the wealthy class zone. 'We find this fair a must, due to the proximity to our production bases. It also allows us to simultaneously monitor fashion trends in China, Europe and the U.S.', they further commented. The intention is to further provide value-added products, profiting from production bases in Japan, China and Korea, taking price and currency rates into consideration, avoiding international related risk, yet reducing the risk of domestic production originating from the hollowing out in Japan.
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< Reactions beyond expectations via complete product displays >
This year marked our repeat participation 5 years on, achieving a successful result with fruitful negotiations that exceeded our expectations.
We displayed 8 models of complete garments using 2 categorised groups of: functional fabrics for sports, and fashion-oriented fabrics, aware that this kind of display could facilitate an understanding of how the materials are finally used, in order to attain our overall aim, namely to promote the company. As well as existing customers, we met many new clients, despite our closed-style designed booth, not only boosting our PR, but also spawning certain new deals, to achieve a satisfactory result overall. As regards sporting materials, we set up a collection with an image of casual taste rather than pure sporting style, which seemed to have attracted the attention of many Chinese manufacturing companies.
We are positively considering our next participation in the fair, although it is yet to be officially decided at this stage.
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< A visitor total far beyond our expectations >
We are satisfied with our participation, since in addition to engaging in serious discussion with our existing clients, we were also able to meet new customers, receiving a total of 2500 visitors from 350 companies over the 4 day fair period. Among these visitors were the CEO of Lolo Piana S.p.A, Italy, who made his own purchases of tencel, cotton denims, and fabrics for sports. We showcased our products in our own 4 themes: 1) Remix - Creation, 2) Elegant - Modern, 3) Comfort & Function, and 4) Pure & Natural, all of which reflecting the Japanese high quality, skill and originality of our company, attracting much attention from many visitors. The most popular products were drapy fabrics using super long fibre cotton, alongside cellnoble (a blend of tencel & super long fibre cotton). We have officially confirmed our repeat participation in the fair next year, focusing on a wider variety of woven textiles, unlike our previous line-up centring on cut and sewn products.
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< Sheeny fabrics gained popularity >
Ishinco, having marked their second appearance in the show, is a textile trading company, exporting fabrics, yarns as well as complete products to regions in Europe, the U.S., Asia and Oceania. They have already been dealing with Chinese companies via certain agents, having presented approx. 330 textile samples (half of which original/80% Japanese made), promoting the in-region functions of related companies at the fair. They received 275 inquiries (pick-ups) from 90 companies during the show according to Ishinco.
'What we discovered through this initial participation within the scope of the Japan Pavilion, is that products that particularly attracted customers were unique synthetic fabrics, featuring Japan quality and fashionability, despite the relatively high cost.' commented Mr. Tsunehiro Arai, General Manager of Ishinco, reviewing the fair. The inquiry data shows the top 15% of pick-ups (inquiries) belonged to synthetic fabrics occupying 70% of all products, while further analysis shows chinz was the top choice of synthetic fibre, and sheeny fabrics such as satin-related products gained popularity among chemical fibres up to 40%. Likewise, 30% went to fabrics for women’s wear due to the effectively displayed models of complete garments using fabrics to boost appeal.
Ishinco Ltd. also participates regularly in the Interstoff Asia Essential, Hong Kong. 'We intend to expand our exports via participation in IAE, HK in spring, and Intertextile Shanghai in autumn as the two major strategic points.'
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MURAKAMI SHOUTEN Co.,Ltd.
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< Successfully received visitors from 200 companies despite making its debut >
We are convinced of having achieved our expected result following this, our debut participation in the fair.
On show this time were Japan/China made textiles in polyester, Japanese fabrics in silk and knits, alongside Chinese embroidery products. Looking back, we had small deals with embroidered products as major business negotiations due to our little exposure to embroidery, which revealed the potential for small batch business where large volume productions/deals occupy the majority of the markets in China. We earned an equally good reputation for our yarn-dyed items and prints for Japan-made polyester fabrics.
In terms of the participation achievement, we think it has been quite successful as we could negotiate with more than 200 visitors/companies, considering our first aim was company promotion, which met our expectations more or less. Through this participation, we learned what we should highlight next time, and will definitely return next year, on a continuous basis.
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![INDEX[2]A breeze from Sanchi](images/title_index_02_web.gif)
The Koyaguchi Region - focusing on market extension
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The Kishu Pile Fabrics Industrial Association participated in the JFW-JC October show, presenting companies such as: AONO PILE CO., LTD., OHYA PILE CO., LTD., OKADA TEXTILE CO., LTD., KISEN LOGISTICS, LTD., TAENAKA PILE FABRICS CO., LTD., and MORII TEXTILE.
The district of Koyaguchi, home to this association, has long been a great producer of pile textiles and knits since the Meiji era (1868 - 1912). At its industrial peak (around 1950-60), the association boasted over 500 members, while the figure today is 74. They once enjoyed exports of fabric for interiors in the southern hemisphere and Near and Middle East via large trading companies, shifting gradually to target domestic markets in Japan, until the upward and returning mood of exports was seen to return around a decade ago, when certain member companies attempted to participate in overseas expositions such as the Premiere Vision and the Intertextile Shanghai in the form of collaborative participants as a group within the scope of the regional association, aiming to restructure and enhance the exporting ability of clothing fabrics.
Appointed as part of the 'Japan Brand Development Assistance Programme' for the last fiscal year, < KOYAGUCHI PILE FABRIC > presently enforces promotional activities,by participating in .the <TOKYO INTERNATIONAL GIFT SHOW> in September, as well as the <Interstoff Asia Essential> in October, to further enhance recognition of the Koyaguchi region on a global scale.
'Extension of exporting business is a vital issue. We would like to enforce our product development in the material-related field in addition to that of apparel and interiors.' comments Mr. Kiyotake Taenaka, Board Director, suggesting new possibilities in materialrelated field.
'Equally, we boast products in our region originating from unrivalled skills and craftsmanship unmatched elsewhere, even with the equivalent machines installed, the skills/techniques of which should be bequeathed to the next generation.' he continued.
At the JFW-JC fair, among the unique products featuring the Koyaguchi District and showcased were denim chambray inspired jacquard moquettes (fitted carpets) and jacquard velvets using fine yarn linen by Taenaka Pile Fabrics Co., Ltd., alongside super high gauge velour by Aono Pile Co., Ltd. '
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