‘Japan Quality’, which effectively describes ‘Japan-made fabrics’ of world renown, is also highly acclaimed by major global overseas buyers, including Europe, the United States and Asian developing countries, reflecting the ‘high added value’ which underpins the true strength of Japan fabrics. The ‘high added value’ can be subdivided into two major categories; ‘low-tech. fabrics’, as represented by ‘Japan craftsmanship’ (technicity of TAKUMI) and ‘high-tech. fabrics’ described as ‘Japan technology’. Unlike anywhere else in the world, here, fabrics boasting exceptional added value can all be produced in a single country. Nevertheless, since Japanese textile companies generally service a leading global market in Japan, which is highly sensitive, they have often pursued optimal models solely adapted to the domestic market, which has consequently delayed globalization. The JFW Textile Division organises community platforms to enhance textile export promotions based on enriched achievements and experiences in our domestic textile fairs; < JFW JAPAN CREATION -Trade Fair of Total Fabrics and Textile Goods- > and < Premium Textile Japan -Business Negotiation Salon- >. It also organises pavilions at overseas fairs; exploiting promotional appeal by forging unity to kick-start exporting business, something no individual company could manage and provides escorting supports for successful businesses. |