THE WOOLMARK COMPANY is a not-for-profit enterprise that conducts research, development and marketing along the worldwide supply chain for Australian wool on behalf of about 60,000 woolgrowers. Through our extensive network of relationships with fashion industries, we highlight Australian wool’s position as the premium, sustainable fibre that is optimal for circular, traceable products. The objective to participate in Japan Creation is to deliver our key message that wool is 100% natural, renewable and biodegradable fiber for circular economy targeted to fashion industry professionals. We also have strong relationships with our partnered suppliers and we will be displaying the innovative wool material collection called, The Wool Lab.